Residential Plots - De Luxe - in Ottawa
The New Idea in Home Sites

A love of the beautiful is the common heritage of the human race. Every age - every class and every condition of civilization has felt its influence - has its ideals and its own methods of expressing them.

In the primitive human this trait is generally expressed in the adornment of the person. While the cultivated man shows his appreciation of the art instinct by having his surroundings and environments harmonious and pleasing.

With the latter this attribute culminates in the home. Not only in its interior fittings - but also in its exterior form-location and surroundings - it must be harmonious-tasteful-charming.

The development of this desire and taste has led to the demand for home locations planned with an eye to graceful lines and pleasing outlooks and is the real motive behind the modern "town planning" and "city beautiful." movements which are being fostered and pushed by the discriminating and beauty-loving in all civilized countries.

An artistic house - with its accompaniment of velvety lawn, hedges, shrubbery, trees and formal gardens - was so obviously a misfit on the ordinary square city plan that the new idea in street planning was an obvious necessity and a welcome relief.

The New Idea in Town Planning

Some cities are planned. Others just grow. Some develop like the block of marble in the hands of a master sculptor into a complete achievement of art and beauty - with ever added charms as the work progresses.

Others increase with the dull monotony and commonplace of the brick wall under the hands of the mason mechanic - where every added brick is exactly like the brick that was laid before - and the result is a cheerless mass of red oblongs and grey mortar streaks.

Ottawa - up to now - has grown on the brick wall plan.
Every added section has been just like the one before.
Another regulation brick.
Even its best residential sections - the Glebe - Sandy Hill - are never- ending rectangles and straight streets.

The only exceptions are the work of the Ottawa Improvement Association, who have engrafted on to the brick wall a little rococo and decorative embellish-ment - by turning the waste places and the eyesores into beautiful drives and parkways.

The time was ripe for a change - the change has come.
A new high class residential section is being developed.
It is a new kind of a brick.
Ornamental-useful-attractive and charming.
It is called Brantwood Place.

Brantwood Place is in Ottawa East-well within the city limits. For a quarter of a mile on the east it has a beautiful frontage on a broad and lake-like spread of the Rideau River. This frontage is to be devoted to a drive and parkway along the lines of the Improvement Commission's development.

This entire tract - with its beautiful vista to the east and south has been laid out with winding roadways and curved crescents into a boulevarded and parked, highly restricted residence district. Massive ornamental entrance gates - shade trees - well kept and carefully made roadways-island parks at street intersections and granolithic walks are all in the plan.

The land starts from the high banks of the Rideau River, and runs back with a gentle slope to the highest point at the western boundary - Main Street.

The property already has many beautiful shade trees scattered over its. area and the plan includes the transplanting of trees in the boulevards along both sides of the roads and crescents.

Being in the city - it will have all city improvements and conveniences.

Water - sewers - telephone and electric lights are all available.

It is even now but l2 minutes walk from the end of either the Elgin Street or the Bank Street car lines to the property - with granolithic walks all the way up Main Street - its western front. .

Good neighbors - congenial surroundings - and permanent residential value are assured by the high restrictions under which the lots are sold.

Ottawa - City of Remarkable Growth

Ottawa is steadily forging ahead. Its growth and development in the last ten years has been nothing short of phenomenal - when a cold analytical review of the facts and figures is made.

Its population in 1901 was about 60,000 - in 1911 is about 90,000 - without mentioning an additional 25,000 in what may be rightly called "Suburban Ottawa."

Think of a growth of 50% in the first instance - or about 100% - in the second.

Its assessed valuation in 1901 was about $25,000,000 - in 1911 is about $63,250,000.

Think of an increase of over 150% - in ten short years.

But this wonderful record is only an indication of what may be expected in the future. Nothing can stem the tide of Ottawa's growth. For it is a city of untold advantages. Its cheap and abundant electric power - its many lines of rail and water highways - its central and convenient location - its nearness to the sources of raw material-form a powerful attraction for the location of manufacturing industries in many lines. Its strategic position as the seat of the Federal Government - making it as it does the headquarters of all the official departments -adds a permanent and pros-perous population of those in the civil service which is bound to increase steadily from year to year with the growth and development of the great Dominion.

The whole nation contributes to the growth and prosperity of its CapitalCity. Its destiny is great. And Ottawa with double its present population is no idle dream in the near future.

The Values that Grow- And Why

Ottawa of to-day is but a promise of the-Ottawa of tomorrow. Land values within the limits of a big city are always the result of supply and demand.

As the city grows - the values go up. Every new house built-every im-provement added - helps the whole. Low priced vacant land of to-day becomes the high priced improved property of tomorrow.

Automatically - with the spread of the city and increase in population - it doubles and trebles in price - making investments in city lots the safest, sanest and surest of all investments.

The development of Brantwood Place is not a discounting of the future.

It is the outcome of a strong and insistent demand for an improvement in city home sites.
It is a step in the right direction.
It is a combining of the beautiful and artistic with convenience and utility.
It presents the first and only opportunity offered to the investor and home-seeker to secure residential plots within the city limits with park advantages - exclusiveness, proximity and desirability guaranteed for all time.

Some Things to Remember.

Do not overlook the advantages of property which lies along the line of growth and proposed lines of transportation. Time and convenience - not distance - are the determining factors in increase in real estate values.

When transportation lines are built - and intercommunicating facilities added - property now a little out of the beaten path and low in price will at once take on the value of other properties now high in price - but which will be no easier of access under the new conditions.

Keep in mind the new high level bridge over Bank Street - and the new Ottawa East loop of the street car lines-the route of which has already been approved and accepted.

Lots bought now at Brantwood Place - will be worth then double or treble present asking prices. .

The drowsy investor who is blind to these facts will be rudely awakened when he realizes the opportunity lost for profitable investment as the result of the new development.

Instances are plenty of these rising realty values and one has only to compare the prices in the early stage of development and present values in the Glebe and Sandy Hill for pertinent examples.

Follow the Line of Least Resistance.

Look at the location of Brantwood Place. It lies about 11/2 miles from City Hall. If Mutchmor Street were carried across the Rideau Canal - its continuation would be Clegg Street - the northern bound-ary of this development.

It is between the Rideau River and the Rideau Canal - directly east of the Exhibition Grounds and within a stone's throw of the New Bank Street Bridge.

The present termination of the Elgin Street car line is but one-half of a mile - an easy l2 minutes' walk - over an excellent granolithic sidewalk which extends up Main Street along the entire western front of the property.

With the building of the new high level bridge over the Canal at Bank Street - the street car line will be extended through Riverdale Avenue and down Main Street forming a loop which will make every part of Brantwood Place as easily accessible to the business section of Ottawa as the Glebe is now.

The city in its expansion - will follow the direction of the line of least resistance. Its position with regard to the Ottawa River - which hems it in on the north and east -makes that natural direction south. And toward the South it is already up to and reaching beyond the location of Brantwood Place.

A Forecast and an Opinion - of Weight.

His Excellency Earl Grey - the retiring Governor-General - said in sub-stance the following to the civic delegation of the citizens of Ottawa who went to Government House on October and, 1911, to present him with an address and to bid him farewell.

"I beseech you all most earnestly-I beseech you all to plan not only for the Ottawa of the present but for the federal capital of the future.

"Whenever I pass the Parliament Buildings, I take off my hat to the men of 1860, who planned so well in spite of their meagre resources, and my only regret is that they did not acquire the south side of Wellington Street also. I hope that the men of 1950 in the same way will praise the men of 1911 for planning the city's growth. I believe in the future greatness of this federal capital and believe that Ottawa should become the standard, not only for Canada, but for the cities of the English speaking world.

"Ottawa has a great responsibility imposed upon her to strive for in the future. The city is destined not only to become a great, beautiful federal cap-ital of a country of 100 million people, but it will also become an industrial city of note, with 500,000 horse power within 30 miles of the city, and its transportation facilities which will be unrivalled when the Georgian Bay canal is completed. The future of Ottawa seems to be one of certain greatness. The citizens of today must plan to add dignity to the city of the future which will be the capital of the greatest portion of the British Empire."

This forecast of the future of Ottawa is the candid opinion of a far-sighted and deep thinking man, who in his official position for a period of seven years as the royal representative and chief executive of this growing country has had the opportunity of feeling the pulse of this lusty, throbbing, growing nation and to judge from the inside of the trend of future events.

His judgment has weight. His confidence is encouraging. His prediction is an inspiration.

Ottawa is bound to develop. It should develop along right lines. And those lines should hew close to the mark of progress, improvement and civic and public benefit.
That mark of progress is the making of every move at present - whether it be the laying out of a new subdivision by private capital, or the building of some public works with the nation's funds - a credit to the city.

FIRST. - No house or building shall be erected costing less than $2,500.00 for a single or $5,000 for a double house.

SECOND. - No lot or building erected thereon shall be used for any manufacturing or business purpose whatsoever.

THIRD. - No building shall be erected having less than two and one half stories above the street grade.

FOURTH. - No building shall be erected unless the first story shall be of stone, brick, brick veneer, terra-cotta or concrete construction.

FIFTH. - No building of any character having what is known as a "flat roof" shall be erected with the exception of an ornamental garage.

SIXTH. - No building shall be erected nearer than fifteen feet to the front or side street line of any lot. Porches - piazzas and porte-cocheres are excepted from this restriction.

SEVENTH. - No stable or other outbuilding shall be erected nearer than sixty feet to the front line of any lot.

EIGHTH. - No fence, except hedge or shrubbery, will be permitted within fifteen feet of the front line or the side street line of any lot.

NINTH. - No rows, tenements or apartment houses shall be erected on any lot or lots. .

TENTH. - No double-house shall be built on less than two lots and whether double or single there shall not be more than one dwelling for anyone lot.